What is Google Adwords Quality Score?

Have you ever setup a PPC campaign in Adwords and all keywords are not showing due to low quality score? In 2005, Google Adwords introduced minimum bids for keywords based on Quality Score.

The quality score is calculated by a bot and not by a person. A keyword's Quality Score updates regularly and is closely related to its performance. Overall, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click.

Many different factors determine the quality score such as the landing page quality and landing page load time.  Lowering your cost-per click and improving ad position is crucial to maximizing value for PPC ad campaigns. Hence, you need to have a high quality score in order to run profitable PPC campaigns.

PPC Kahuna provides the tools necessary to easily get a high quality score for all keywords that you are bidding on. Blitz LP for instance (available in the download section of PPC Kahuna) creates variations of your landing page based on the keywords and hence every keyword that you bid on has its own unique landing page which results in a high quality score.  For more information please view http://www.ppc-kahuna.com